Webmasterspot - Website creation and management
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Friday, March 03, 2006

Site targeting or contextual: Enigma solved

Finally the enigma of whether your site is showing only contextual Adsense ads, or if someone is showing site-targeted CPM ads on your site, has been solved.

Google Adsense has introduced Advanced reports that now show you the amount of contextual ads displayed by your ad unit vs the amount of site-targeted CPM ads.

Having tried it out, it seems like a pretty neat feature. It doesn't tell you much than the amount of ad unit impressions, CTR, CPM and total earnings for both contextual and site targeted ads. That being said, it's much more information than you would normally have had.

According to these statistics, it seems that site targeted CPM ads seem to perform pretty well, although the CTR seems relatively low when compared to the contextual ads. That is to be expected though.

Things I would have liked to see included in the report is:

  • The amount of advertisers that are currently targeting your site. Just something that would be nice to know.

  • The ability to generate a report showing only contextual ad or only site targeted ad performance for a specified time period. It would make things much easier to compare the performance for an extended period of time.

So you Adsense guys... if you are listening take note.

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