Webmasterspot - Website creation and management
Exploring Web development and everything that goes together with trying to run a website!

Friday, June 29, 2007

Referrals 2.0 launches for all publishers

Those of you who keep track of all things Google would remember that Adsense launched a Referrals Beta program in March. They seem to be finished with testing and have announced that Referrals 2.0 will soon be available to all Adsense publishers.

The Referrals 2.0 program seems to offer some nice features for those interested in affiliate marketing:

  • Expanded product inventory: While many of you have had success referring one of our Google products, some of you weren't able to find a product that fit the context of your site. Referrals 2.0 offers products from thousands of AdWords advertisers, so you can find the right ads for your sites.

  • Category and keyword targeting: With thousands of products available, it can be difficult to decide which ads will perform best on your site. That's why we give you the option to refer products by category and keyword. You can narrow down the types of ads you want to display and let AdSense figure out which ones will perform best on your site. Whether you want ads for a specific category, advertiser, or product, referrals 2.0 will give you the control to decide.

  • Ad unit optimization: It can be tricky picking the best ads for your site, so we've included ad unit optimization for referrals. When you create a new referral ad unit, simply select the Pick best performing ads option. We'll then compare your selected ads to other relevant ads, and serve the ads we expect to perform best on your site.

  • Better targeting for pages with multiple themes: With standard contextual targeting, ads may not match up directly with the text around them if there are a number of themes on the page. With referrals, you can select unique “keywords” for each ad unit to narrow the targeting directly to the theme you want. Better targeting means higher earnings for your site.

  • Greater compensation for high-quality traffic: Since referrals are paid on a cost-per-action (CPA) basis, your traffic matters. If the traffic you send to advertisers is more likely to turn into a completed sale or lead, you will earn more with referrals.

  • Add your seal of approval: Unlike AdSense for content ads, our program policies allow you to make specific references to referral ads on your site. If you endorse the product that you are referring, feel free to let your users know. By adding your personal review of the products you refer, you can help your users make more informed choices.
If like me you can't see Referrals 2.0 in your Adsense account, be patient. They are phasing it in gradually and it should become available within the next few weeks. It would be interesting to see which products they have on offer and how this CPA (cost per action) system will perform for publishers. I'll report back on my findings once I have had the chance to test the system.

Sunday, June 24, 2007

I'm back! With a new PC....

Any regular followers of my blog would have noticed that it hasn't been updated since the first of April. Aside from some network issues with my ISP (and still lacking the option of getting any form of 24/7 internet connection in my area) I decided to take some time off, and recharge my batteries.

I finally got a brand new PC - funded by Adsense income (Thank you Google!). For those interested here's the specs:

  • Intel Core2Duo E6600
  • Asus P5N32-E Sli Motherboard
  • Geforce 7800 GTX
  • 2GB Transcend DDR II 667 RAM
  • 320 GB Seagate Barracuda Hard Drive
It runs like a dream compared to my old rig. There's still loads of parts I want to add to the system, but I'm waiting before adding the final touches.

I became addicted to Titan's Quest Immortal Throne and completely lost track of time. If you haven't played the game yet, it's definitely worth a try!

I just wanted to say that I'm back! Now, please excuse me, I have some major catching up to do on what's new in the world of webmasters...